CRC Group is excited to announce a strategic rebrand to unify its operations and reinforce its position as a pure-play, independent wholesale and underwriting industry leader. As part of this transition, the TIH brand will be sunsetting and replaced by CRC Group as the company's corporate brand.
"As we continue to grow and evolve, it is critical that our brand reflects the strength of our people, our expertise, and our commitment to helping clients move faster and go further," said Dave Obenauer, CEO of CRC Group. "This transition will enable us to present a clearer, more unified message while reinforcing our leadership in the marketplace."
As part of the organizational rebrand, the new CRC Group will operate under two divisions: Specialty + Benefits and Underwriting.
The Specialty + Benefits division will encompass the company’s wholesale property and casualty operations, which will now operate under the CRC Specialty brand. It will also include the company’s employee benefits business, which will continue under the BenefitMall brand until transitioning to CRC Benefits later this year.
The Underwriting division will include Starwind and AmRisc. As part of the rebrand, Starwind will debut a refreshed look, reinforcing its commitment to growth and operational excellence.
This rebrand introduces a modernized look and feel that distinguishes CRC Group in the marketplace, aligning with its forward-thinking approach and tagline: Move Faster, Go Further. It also reinforces the company's vision of being the destination for top insurance talent – attracting and inspiring the industry's best to drive innovation and success.
New logos and details on the new divisional structure are available at www.crcgroup.com.
Download this article as a shareable PDF